What is SEO?

SEO stands for “Search Engine Optimization.” It’s a set of strategies and techniques used to improve a website’s visibility and ranking on search engines like Google, making it more likely to appear in search results when users search for relevant keywords or phrases. SEO involves optimizing various elements of a website, such as content, keywords, meta tags, and backlinks, to enhance its search engine performance and attract organic (non-paid) traffic.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.