What is SEO?

SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by optimizing factors like keywords, content quality, website structure, and user experience, ultimately enhancing its chances of appearing higher in search engine rankings.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.